Fan Drop / Drrops
My specific role and responsibilities
Campaign Designer
Who else was involved
Worked closely with CEO and co-founder (developer).
- Led UX/UI and visual design for the initial brand website.
- Managed Web 3.0 back-end tools, including geofencing and product accuracy.
- Facilitated communication between event managers and artists.
- Developed digital marketing assets, including graphics, email, and video content.
- Provided creative concepts and consultations on marketing best practices to enhance user retention.
Website Design:
- Worked closely with the CEO through several iterations to develop the UX/UI and design of the brand website.
Key Highlights:
- Goal was to convert B2B onboarding and investor interest.
Business Growth:
- Drive engagement with email marketing campaigns to keep fans current and hungry for more.
Key Highlights:
- Fans have a reason to sign up for Fan Drop when they enter a show. Meaningful email marketing campaigns that get them merch or content they missed post-show drives further loyalty.
Crowd Activation:
- Attended a show at HISTORY in Toronto to drive fan sign ups.
- Assisted fans with sign up process and engaged with them on the benefits of the product.
Key Highlights:
- Saw sign up boost over 144% from previous shows.